We believe that the physical completion of a project simply marks the beginning of its social growth, and we aim to continually identify development opportunities which both maximise the value of our investments and enhance the communities in which our investments are located.
Our commitment to creating quality developments and building communities began over four decades ago with the development of the thriving residential and business communities of Taikoo Place and Cityplaza. This experience is now helping us apply our successful model to other developments to create vibrant business and residential neighbourhoods across our portfolio in different markets.
One of our main community investment components is our Community Ambassador Programme, which was established in 2001 to deepen our engagement and connection with the community through a series of volunteer activities that aim to make a difference in the communities where we have developments. Our Community Ambassadors comprise our employees and Swire group peers, along with family members, friends, business partners, tenants and customers.
To further our philanthropic scope and increase the involvement of our colleagues in our philanthropy, we initiated the Swire Properties Community Caring Fund in 2013/2014. We encourage our colleagues to nominate charities that are personally meaningful to them, which means that the Fund is able to provide financial support to lesser-known local charities and community projects which have missions to address current social needs.
Our other community investments include sponsorships and donations to numerous organisations and charities, particularly those that support cultural arts and environmental sustainability.