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Christmas time at Taikoo Place is now synonymous with the annual White Christmas Street Fair, which has been held each December since 2013. The three-day fair is a celebration for our colleagues and their families and friends, and especially for the wider community, as it allows for everyone to come together to celebrate the holiday season with food and drink, live entertainment, workshops, and Christmas shopping for the whole family. Every year on the last day of the fair, “Taikoo Place Santathon” takes place in the heart of the commercial hub with hundreds of participants and their families dressing up as Santa and racing through Taikoo Place on a themed obstacle course. And the best part is, all proceeds raised during the fair go to Operation Santa Claus, an annual fundraising campaign which supports local and regional non-profit organisations. While the fair adopts a different theme each year, it remains a uniquely community event, involving not only our Community Ambassador team but also Swire group companies, tenants and business partners, who all volunteer their time and resources to raise funds for this worthy cause.