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CRM Solutions Lead

  • Hong Kong
  • Marketing and Communications
  • 31 Aug 2019
  • Job reference no. : 2/CRMSL/7SPL

We are now looking for a talented CRM Solutions Lead to be part of our dynamic team. The incumbent will collaborate and work closely with various groups and stakeholders from System Analyst, Data Analyst, internal IT (eServices) as well as external consultants and vendors, to marketing and CRM teams.


The CRM Solutions Lead is expected to be full stack tech savvy, customer-focused, and data-oriented — he/she must be able to partner closely with and speak the language of both marketers and technical developers to drive complex projects that meet the needs of our customers and the business.


Key Responsibilities:

  • Translate CRM marketing needs/requests/goals into robust technical requirements and user stories for consolidated CRM platform and marketing automation solutions sourcing and development
  • Ownership of all technical aspects of our CRM and marketing automation solutions including but not limited to: consolidated CRM platform, Salesforce Marketing Cloud, data migrations, systems integrations, 3rd party applications, and custom development
  • Technical leadership, setting best practices across the Software Development Cycle (SDLC) including integration and application development, deployment and testing (unit and system)
  • Define, communicate, and manage technical change management, processes for all CRM platform and marketing automation related technology efforts
  • Assure quality in deliverables by closely managing project implementation, communicating efficiently with different parties, identifying project risks in advance, running comprehensive QA tests; maintaining a clear set of project and technical documentations
  • Strategically plan project launches and set right expectations to different stakeholders
  • Track budget and provide project status reports regularly
  • Collaborate with our internal IT, marketing teams and external vendors to ensure technology is properly integrated
  • Identify product and/or data gaps and shortcomings that block CRM capabilities
  • Explore new customer engagement technology that can integrate in to our customer journey and improve the overall experience


Together with analytical skills, integrity and passion, our ideal staff should be:


  • A degree in Computer Science, Information Management Systems, Marketing, Business or related fields
  • Minimum 6 years of experience in project management for enterprise level solutions; solid experience in CRM platform development and/or maintenance as well as knowledge Salesforce Marketing Cloud would be advantages
  • Knowledge in retail systems & applications is a plus
  • PMP® or PRINCE2® certification is required
  • Confident in working closely with both technical and business team. A strong facilitator between IT and business worlds
  • Strong in project management, vendor and stakeholder management
  • Self-motivated and capable to work with minimal supervision; ability to work under pressure
  • Digital savvy. Passionate about CRM, data and problem solving
  • Excellent verbal and written communication skills to effectively interact and build a rapport with team members across the business


Interested parties are invited to send their applications with a cover letter quoting job reference number, and full resumes stating career history, qualifications, present and expected salary and contact numbers through one of the following means:


Postal address:

Human Resources & Administration Department

Swire Properties Limited

64/F, One Island East, Taikoo Place, 18 Westlands Road, Quarry Bay, Hong Kong

Fax number: (852) 2880 8300

Email address:


Application deadline is 31 August 2019.  If we have not contacted you within six weeks of the date above, please consider your application be unsuccessful this time.  The personal data of unsuccessful candidates collected for this recruitment exercise will be kept for 12 months from its completion and thereafter destroyed.  Information provided will be used for recruitment and appointment purpose only.  The Company will handle all personal data confidentially in accordance with the principles laid down in the Personal Data (Privacy) Ordinance.




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