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30 Aug 2005

Pacific Place Apartments introduce first-of-its-kind, luxury three-bedroom serviced suites at fully-renovated Parkside

Swire Properties today announced the completion of the final phase of its holistic renovation and reconfiguration project at Pacific Place Apartments - Parkside, a five-star serviced residence located in the hub of Hong Kong.

In response to changing market dynamics and customers' needs, the reinvented Parkside now offers 27 exclusive three-bedroom suites, a brand new category in Pacific Place Apartments.

"These spacious new three-bedroom apartments set a new benchmark for luxury serviced living in Hong Kong," remarked Swire Properties' Leasing Manager, Jeremy Lamburn. "Offering 2,650 sq. ft. of floor space, each of these elegant three-bedroom homes can comfortably accommodate a family of six."

As with other Parkside apartments, the brand new three-bedroom category is available in two design themes - Contemporary or Oriental - with the choice of classic dark wood tones of wenge or walnut, or light warm oak influences. The unique design themes differentiate Parkside from most Hong Kong serviced apartments not only in apartment size and quality, but also in its distinctive Zen ambience.

"Some serviced apartments in Hong Kong try to make up for its lack of space by exuberant designs which can detract from the calming effect that every home should have. At Swire Properties, we believe that a restful, spacious home in the heart of the city is a unique luxury in Hong Kong life," remarked Lamburn.

In addition to signature limestone bathrooms, teak wood flooring and mood lighting, every apartment at Parkside incorporates smart functions and intelligent design details. In the new three-bedroom suites, special features include a self-illuminated three-way mirror and en suite study area, as well as large L-shaped corner windows with 270º stunning harbour and dynamic city skyline views.

Apart from three-bedroom category, the reconfigured Parkside also introduces three brand new interior designs for its most sought-after one-bedroom apartments. These exclusive one-bedroom apartments offer an exceptional sense of space - even the smallest one-bedroom apartments span a gracious area of 1,220 sq. ft. The addition of these 81 new one-bedroom apartments means that Parkside's famous option of lush greenery and city skyline views is now available in both one and two-bedroom categories.

Upon the completion of its renovation and reconfiguration project, Parkside now offers a total of 270 furnished serviced suites. Occupying floors 11 to 37 of the same tower as Conrad Hong Kong, the apartments are in sizes ranging from 1,220 to 2,650 sq. ft.

Together with The Atrium, which offers 136 furnished serviced suites of 606 to 3,388 sq. ft. and occupies floors 37 to 50 above the J.W. Marriott Hotel Hong Kong, Pacific Place Apartments comprise 406 beautifully appointed, fully serviced apartments for long or short stays. Residents can enjoy direct access to the top-notch health and leisure facilities, as well as 24-hour room service and bill signing privileges in all food and beverage outlets of the respective hotel, with a generous "Resident's Discount".

"Parkside is powerful proof that living in vogue does not require a trade-off between space and convenience," Lamburn continued. "These exclusive five-star homes are directly atop the retail, dining, leisure and transportation connections that make Pacific Place the natural heart of Hong Kong."

Residents of Pacific Place Apartments also enjoy unequalled convenience of access to the Pacific Place complex, including more than 140 stores in the world-class shopping mall, three five-star hotels, a fully-equipped Conference Centre and an extensive network of public transportation connecting Pacific Place to every corner of Hong Kong.