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27 Sep 2010

Swire Properties and Dickson Concepts to Present New Harvey Nichols Flagship Store at Pacific Place

Swire Properties Limited and Dickson Concepts announced today their agreement to introduce a new Harvey Nichols flagship store to Pacific Place. The Hong Kong Harvey Nichols store, which is owned by Dickson Concepts, will take up the space currently occupied by Hong Kong Seibu after its lease expires in June 2011. The new shop will open for business in October 2011.

Occupying an area of 83,000 sq ft, the Harvey Nichols flagship store will complement the new look and upgraded facilities at Pacific Place, which has been transformed by a HK$2 billion contemporisation project that began in 2007.

One of the world’s leading fashion stores, Harvey Nichols has a reputation for offering the best-edited Fashion, Accessories and Beauty selections and is also a frequent winner of prestigious industry awards for visual merchandising and creative advertising. Its arrival will complement the range of creative and exciting brands at Pacific Place.

To ensure consistency with the Harvey Nichols DNA, Dickson Concepts will work in conjunction with Harvey Nichols UK team to oversee the development and delivery of the shop and its merchandise, while FOUR IV, the London-based interior design company, have been commissioned to design the new flagship. FOUR IV has already created award-winning luxury stores for Harvey Nichols in Edinburgh, Manchester, Istanbul and Ankara.

Martin Cubbon, Swire Properties’ Chief Executive, said: “We are delighted to announce the arrival of Harvey Nichols’ flagship at Pacific Place. Given Harvey Nichols’ international reputation and Dickson Concepts’ extensive experience in the retail industry, we are absolutely confident that Harvey Nichols at Pacific Place will offer an outstanding shopping experience to our discerning customers. This new offering is clear evidence of Pacific Place’s constant efforts to meet the needs of our shoppers and tenants, as well as demonstrating our great confidence in the prospects for the luxury retail market in Hong Kong.

“The opening of the new Harvey Nichols flagship in the third quarter of 2011 is also an important milestone for Pacific Place, as it will mark the official completion of the HK$2 billion contemporisation project,” Cubbon added.

Dickson Poon, Chairman of Dickson Concepts, said: “We are excited to announce the opening of our new full-fledged Harvey Nichols store at Pacific Place, Hong Kong’s premier luxury shopping destination. The new store will become our flagship in Asia, just as our Knightsbridge store is our flagship in the United Kingdom. Coupled with the new look of Pacific Place, consumers will experience new highs in their shopping experience.

“With Harvey Nichols’ international pedigree and in-depth knowledge of global fashion trends, together with Dickson Concepts’ 30 years of experience and understanding of Asian consumer tastes, we are confident that this store will reinforce Harvey Nichols’ leading position in the retail industry in Asia and act as a major growth engine for Dickson Concepts in the years ahead,” Poon remarked.