太古地产今天于港岛东糖厂街举行“太古地产白色圣诞市集2013”的亮灯仪式，为两天的社区慈善节庆活动揭开序幕。市集汇聚特色圣诞礼品零售摊位、美酒佳肴、现场娱乐表演和适合一家大小的摊位游戏，预期会吸引数千人参与。
活动主题为“齐来感受白色圣诞、宣扬爱心”，将捐出零售和餐饮摊位的收益，以及公众人士的捐款。联同公司内部筹款活动及直接捐款，太古地产预期能为慈善单位“爱心圣诞大行动”筹得港币50万元的善款，支持多个本地及区域性的慈善机构。
太古地产行政总裁郭鹏今天出席亮灯仪式时表示：“白色圣诞市集是一个为我们的同事、朋友、以 及广泛社区而设的节日庆祝活动，提供一个与亲友共聚欢度佳节的机会，同时共襄善举。此活动将成为太古地产的全新年度盛事，我希望在场人士享受这个节庆活动 之余，亦能在今年圣诞节慷慨捐输，帮助有需要的人。”
超过200名太古地产爱心大使发挥义工团队精神，除了参与白色圣诞市集的运作，还在活动数星期前开始，利用公余时间，制作手缝皮革和圣诞饰物等手工艺品， 于市集上进行慈善义卖。过百间太古集团旗下的公司、租户和商业伙伴均参与其中，除了热心捐款外，亦送出各式各样精美而超值的商品供售，向公众募集善款。
两天的活动包括一系列现场表演，无间断为到场人士提供娱乐，包括由香港管弦乐团演奏的铜管乐 五重奏表演、香港青年艺术协会演出的百老汇音乐剧“舞步青云” 精选片段、格林美奖提名歌手Howard McCrary带领的爵士乐队演出，以及由一众太古地产爱心大使演出的圣诞手语歌曲。
参与品牌及合作伙伴:
agnès b. DÉLICES, Aerosoles, Aigle, ALDO, Armani Exchange, Arts with the Disabled Association Hong Kong, Assicurazioni Generali S.p.A., Bemis, Bonaqua, Butterfield's, Calvin Klein, CATALOG, Cath Kidston, Cathay Holidays, Cathay Pacific Cabin Crew Choir, Chevignon, Citibank, Citygate Outlets, Cityplaza, CLSA Ltd, COVA HK, d2r, DKNY, EAST, Hong Kong, Enoteca, Ethos International, Euler Hermes, Fairton International Development, Frey Wille, Frites Quarry Bay, Gammon Construction, Get Real Theatre Company Hong Kong, GigaSports, Globe, GREAT food hall, Grit's Glitz, Hong Kong Book Centre, Hong Kong Philharmonic, Hong Kong Records, Hong Kong Telecom, Hong Kong Welsh Male Voice Choir, Hong Kong Youth Arts Foundation, Imagination Asia, IPG Mediabrands, Jardine Matheson, Jean M. Wong School of Ballet , John Swire & Sons (HK), Jones Lang LaSalle, Kee Wah, Kelly & Walsh, Kingfisher Asia, KWANPEN, L plus H Fashion, La Maison du Chocolat, Legend Academy, Liuligongfang, L'Occitane (Far East), Marathon Sports, Marc by Marc Jacobs, MAX & Co., Maxim's Caterers, MUJI (Hong Kong), Nautica, Next Sourcing, Noella Concepts, Oregon Scientific, Pacific Place, Parkside Chambers, Paule Ka, PCCW, People on Board, Plat du Jour, PURE Yoga, Pye, QBE General insurance (HK), QBE Hongkong & Shanghai Insurance, Queen's Konditorei, Rainbow DIY, ROCKPORT, SAS Institute, Shanghai Tang, ShaNli TarOt WorKshoP, shannnam, Shriro Pacific, sift, SOXKS, SPLIE, Starcom MediaVest Group, Swire Beverages, Swire Hotels, Swire Pacific, Swire Resources, TaiKau's Family & Gritsglitz, TAL International Container (HK), TBWA Hong Kong, TeamRite, Ted Baker, Terre d'Oc, The Executive Centre, The News Room, The Nielsen Company (HK), THE SWANK, Thomas Pink, Tiffany & Co., Towngas, Toys"R"Us (Asia) Limited, Universal Audio & Video Centre, Veritas Wine, VivaKi, Vivienne Tam, Watson's Wines, White Script Signature, Wise-kids Development, Wong & Ouyang (HK), Wyndham Hotel Group, Yat Po Singers, Yo Mama, ZADIG & VOLTAIRE, ZenithOptimedia, Zim Integrated Shipping Services, Zurich Insurance (HK)