Swire believes that West Kowloon provides the catalyst to facilitate achievement of the Government’s arts and culture objectives. Swire’s Cultural Harbour Masterplan has been founded on four guiding principles:

Swire’s vision locates the IFP’s facilities optimally throughout the Cultural Harbour, where these world-class amenities will synergise with and breathe new life into existing clusters, transforming Hong Kong into Asia’s enviable World City of Culture.