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31 Jul 2018

The Place: Pacific Place Looks to the Future with Brand Refresh

Discover a new perspective at Pacific Place – where extraordinary adventures await

Pacific Place has launched its new brand campaign – a celebration of Pacific Place as ‘The Place’ to elevate everyday moments and unique experiences.

As a pioneer of innovative retail concepts in Hong Kong, Pacific Place continues to transform physical spaces into delightful immersive experiences that are ever more progressive, personalised and exclusive.

As part of the brand refresh, Pacific Place has unveiled a stunning mirrored installation in Garden Court that will be in place from today until 27 August. A vision of colours and reflections, those familiar with the space will be able to reimagine it with a fresh perspective, while new visitors will find themselves immersed in one of the many unique experiences that Pacific Place offers. The interior of the artwork also holds an unexpected surprise, with an intimate infinity garden nestled within, handcrafted by local floral artist Kirk Cheng.

An Ongoing Evolution

The brand refresh is the culmination of Pacific Place’s strategy over recent years to evolve into the ultimate lifestyle destination in the city, and engage a diverse and broad customer base. With much to offer from its 140+ coveted brands and boutique dining options, ‘The Place’ represents a lifestyle worth celebrating.

The mall’s above loyalty programme also just rang in its first anniversary. With exclusive benefits including the recent Audi on Demand partnership, a first-of-its-kind offering which provides premium mobility service at the touch of a button, Pacific Place continues to engage and reward above loyalty members for being a part of the Pacific Place family.

Pacific Place’s brand refresh marks only the beginning of more exceptional experiences to come, including the Hong Kong debut of the Victoria and Albert Museum’s renowned “Shoes: Pleasure and Pain” exhibition in September. Looking ahead, 2019 will also mark a momentous year for Pacific Place with a series of celebrations for its 30th anniversary.

The Place for a Seamless Customer Experience

With a focus on the future and providing elevated lifestyle experiences and services for its customers, Pacific Place is making its integrated digital customer journey even more seamless through the revamped website and in-mall directories earlier in the year. The Pacific Place website now features a newly-enhanced user experience and improved functionality, including a wishlist and social sharing function for in-store items, and inventory updates. Additionally, its new online magazine, The Style Sheet, offers a wealth of content from and for those in the know. By extending its offerings through digital channels, Pacific Place aims to present engaging experiences at every touch point, further elevating visitors’ experience of ‘The Place’.