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Guided by our philosophy of building integrated communities, we established our Community Ambassador Programme in 2001 to help people in need in our communities in Hong Kong and Mainland China.

Comprising a network of our employees and their families and friends, business partners, tenants, customers and Swire group peers, the Community Ambassador Programme designs and organises projects that address grassroots needs while also forging friendships, teaching new skills and enriching the lives of individuals and the well-being of the greater community.

Since 2001, our Community Ambassador team has contributed over 81,900 service hours and participated in over 720 activities to benefit more than 88,000 people in the community. In 2011, our Community Ambassador Programme was honoured with the Fourth Hong Kong Volunteer Award (Corporate Award) by the Agency for Volunteer Service.