‘Outside the Box | Frank Gehry’

Swire Properties Limited 
Personal Information Collection Statement 

Collection of your personal data 
1. From time to time, it is necessary for you to supply Swire Properties Limited ("us", "our" or "we") with personal information and particulars to enable us to carry out the activities described in paragraph 3 below. We may be unable to carry out such activities if you do not provide the necessary information and particulars. 

2. We may also generate and compile information and collect information from publicly available sources about you. Personal information and particulars provided by you and all information collected, generated and compiled by us about you from time to time is collectively referred to as "Personal Data". 

Purposes for which your Personal Data are used 
3. We may use your Personal Data for one or more of the following purposes: 

(i) (a) marketing and promoting services, products, facilities and other subjects, and/or (b) promoting and soliciting donations or contributions for charitable or non-profit making causes (please see further details in "Use and transfer of your Personal Data in direct marketing" section below); 

(ii) for payment purposes for any services, products and/or facilities, including verification of credit card details with third parties; 

(iii) for use of the online services available at any of our websites and/or through other telecommunication channels; 

(iv) for leasing, development, sale or purchase of products or facilities and/or for management or other related services; 

(v) for identification and verification purposes in connection with any of the services, products and/or facilities that may be supplied to you; 

(vi) for reservations with or through us and/or any of Swire Properties Limited, its subsidiaries, holding companies and joint venture associated companies (together, “Swire Properties Group”); 

(vii) communicating with you by email, mail, fax, phone or other means, including contacting you regarding your enquiries; 

(viii) conducting research and/or analysis from time to time to better understand your shopping, dining, spending and/or other consumption needs, preferences, interests, experiences and/or habits; 

(ix) (a) designing new and/or enhancing existing services, products, facilities, activities, contests, lucky draws and/or other events (together, the “Activities”) relating to Swire Properties Group’s portfolios of properties or tenants in such portfolios of properties (“Merchant(s)”), and/or (b) administering any of the Activities conducted by Swire Properties Group (or on its/their behalf) or by the Merchant(s); 

(x) managing customer relationship and relationship with Swire Properties Group’s Merchants; 

(xi) operating and administering any membership clubs or loyalty or reward programmes; 

(xii) making disclosure when required by law, regulation, or court order of any jurisdiction, and/or as requested by any government, regulatory or law enforcement authority or administrative organisation, which may be within or outside