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14 Feb 2006

Swire Properties Joins Hands with Suntech International in Cinema Operation at Festival Walk and Pacific Place

In a joint statement today (Tuesday, 14 February 2006) Swire Properties Limited and Suntech International Management Limited announced that Suntech International, a highly regarded operator of first class cinemas in Hong Kong and a subsidiary of the well known Edko Films Limited, has commenced operating the AMC Festival Walk Theatres in Kowloon Tong as of 6 January 2006. Suntech International will also be operating the new six-house cineplex at Pacific Place, named AMC Pacific Place, which is scheduled to open in the second half of the year. This will be a state of the art cinema with more screens for greater choice, stadium-style seating, and a comfortable, modern environment.

AMC Festival Walk and AMC Pacific Place will be the first two multiplex cinemas operated by Suntech International under a licensing arrangement with AMC Entertainment Inc., one of the largest film exhibition companies in the United States.

Mr Jolyon Culbertson, Director and General Manager of Swire Properties, said, "We went to great lengths back in 1998 to bring AMC to Hong Kong at Festival Walk, to offer our customers a true alternative. AMC has succeeded in delivering an experience with a difference and we are pleased to see this experience expanded further in conjunction with Suntech, a very capable industry professional with deep understanding of the Hong Kong market."

Mr Bill Kong, Chairman of Edko Films Limited reflected, "We are very pleased to have the opportunity to partner with AMC, a very strong international brand in the film exhibition industry, to develop the market. We see great potential in future development of the brand and the product in Hong Kong and the region."

Culbertson added, "AMC is known for its long history of innovation and focus on providing the best possible service for movie-goers. AMC Festival Walk has been very much appreciated by moviegoers over the past 7 years. It is believed that the new AMC Pacific Place, with the increased number of houses, stadium seating and the cinema entrance inside the Mall, will provide our patrons with a first class entertainment experience."