Swire Properties announced that it will present an exclusive outdoor broadcast of the Salzburg Festival 2013 Opening Concert at Taikoo Li Sanlitun in Beijing from 26 to 28 July – the first time that music lovers in Mainland China can enjoy a special broadcast of the world renowned Festival. The three-day classical music event – called “Let’s Go Salzburg” – is presented in partnership with Montblanc. All performances are open free-of-charge to the public.
Two selected performances from the Salzburg Festival 2012 – the Opening Concert and opera “La Bohème” by Puccini – will kick off “Let’s Go Salzburg” in the evenings of 26 and 27 July. Highlight of the event falls on 28 July when the delayed live broadcast of the Salzburg Festival 2013 Opening Concert – Haydn’s oratorio “The Seasons”, conducted by maestro Nikolaus Harnoncourt, will be presented in the Piazzas of Taikoo Li North and South from 7 pm onwards.
“We are very excited to bring these prestigious performances to Beijing,” said Guy Bradley, Swire Properties’ Chief Executive Officer – Mainland China. “We believe the unique open-air setting at Taikoo Li Sanlitun will add a new dimension to the enjoyment of world class music and we invite everyone in the community to experience this special occasion.”
“Let’s Go Salzburg” is jointly presented with Montblanc, who has been a long-standing sponsor of the Salzburg Festival. The event will be staged next to Montblanc’s global flagship store in Taikoo Li Sanlitun North as well as The Piazza in Taikoo Li Sanlitun South.
As the world’s premier classical music event, the Salzburg Festival was established in 1920 in the Austrian town of Salzburg, the birthplace of the renowned composer Wolfgang Amadeus Mozart. The city has preserved its baroque architecture and offers a breathtaking backdrop in itself, where the Salzburg Festival presents performances of opera, plays and concerts of the highest artistic standards over a period of five to six weeks each summer. It is often described as the greatest and most important music festival in the world, at which renowned conductors, stage-directors, orchestras, singers, actors and virtuoso instrumentalists are seen, heard and admired.