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Swire Hotels Confirms New Tokyo Hotel Under "The House Collective” Brand

26 Jul 2022

Swire Hotels Confirms New Tokyo Hotel Under The House Collective Brand

Swire Hotels to open its first “House” outside China in the dynamic Shibuya District 


Swire Properties is delighted to confirm that Swire Hotels will open its first luxury hotel outside China under the “The House Collective” brand. Located in Shibuya District, in Tokyo, Japan, the hotel is scheduled for completion in FY 2027. This represents a significant move by the Company to develop its hotel management arm.


The yet-to-be-named hotel will be part of a prestigious mixed-used project by acclaimed developers Tokyu Corporation and Tokyu Department Store (together, Tokyu Group), and L Catterton Real Estate (“LCRE”). Situated on the site of Tokyu Department Store’s flagship store, the project is a short walk from Shoto, one of Tokyo’s most prosperous neighbourhoods, and a stone’s throw from the bustling high-end shopping area of Shibuya which is famous for international designer brands, local arts and culture and distinctive Japanese fashion. The hotel will be a retreat from the bustling city, offering The House Collective’s renowned brand of luxury and style.


Swire is no stranger to the Japanese market, having set up offices in Yokohama over 150 years ago. The Group’s trading interests in Japan gradually expanded into a diverse portfolio including insurance, shipping and aviation. Cathay Pacific, one of the first international airlines to serve Osaka, Fukuoka and Nagoya, and Swire Shipping are the Group’s principal interests in Japan today.


Tim Blackburn, Chief Executive of Swire Properties and Chairman of Swire Hotels, said, “Over the past 14 years, Swire Hotels has created a series of distinctive and stylish properties which stand out in a highly competitive industry. We’re very excited to be launching The House Collective in Japan and we are looking forward to working closely with our partners, Tokyu Group and LCRE, to creating an exceptional experience for guests in this city. Looking ahead, we are very confident in the future of our hotel business and we will continue to explore opportunities to develop The House Collective and EAST hotel brands in the region.”


Toby Smith, Deputy Chairman of Swire Hotels, said, “Witnessing the growth of The House Collective is an extremely proud moment for us as we look to expand into new cities throughout the Asia Pacific region. We’re delighted to be able to bring our distinctive design and people-first approach to hospitality to Tokyo. Our partners, Tokyu Group and LCRE, share our vision of a creating a new and vibrant guest experience which will offer world-class hospitality to locals and visitors to Tokyo.”


“Swire Hotels’ The House Collective creates elevated luxury experiences with distinctive character and a sense of style”, said Kazuo Takahashi, President and Representative Director of Tokyu Corporation. “With Swire and The House Collective, we work with one of Asia’s most sophisticated and luxurious hoteliers and are delighted to introduce a new standard of contemporary hospitality to Tokyo”, said Mathieu le Bozec, Managing Partner of L Catterton Real Estate.



This new addition to The House Collective is part of the Shibuya Upper West Project by Tokyu Corporation and Tokyu Department Store (together, Tokyu Group), and L Catterton Real Estate (LCRE).


This 117,000 sqm landmark (includes Bunkamura) will be the epitome of quality living featuring high-end retail, a contemporary luxury hotel and residences, as well as never-before-seen arts and cultural experiences to complement the already vibrant Shibuya District.


The architectural design is led by Snøhetta, an internationally renowned Norwegian firm known for creating sustainable spaces that effortlessly combine conceptual form with Nature. This project aims to meet Tokyu Group and LCRE’s ambitious sustainability goals.



Launched in 2008 in Beijing (The Opposite House), The House Collective creates and manages distinctive hotels in Hong Kong and the Chinese Mainland.


Each with its own cultural character and architecture, The Opposite House in Beijing, The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai were created for seasoned travellers who seek originality, style and personalised service in a luxurious setting.


Each House is uniquely imagined and inspired by its location – from Beijing’s prominent art scene, Shanghai’s high fashion style, Chengdu’s tea and tranquillity, to the bright lights of Hong Kong – with distinctive design, exceptional culinary experiences and individualised hospitality found at each.

.Architectural Renderings (Image by Proloog. Copyright: Snøhetta. Courtesy of Tokyu Corporation)

.Architectural Renderings (Image by Proloog. Copyright: Snøhetta. Courtesy of Tokyu Corporation)

.Location Maps (subject to change) (Courtesy of Tokyu Corporation)

.Location Maps (subject to change) (Courtesy of Tokyu Corporation)

.Plot Plan (subject to change) (Courtesy of Tokyu Corporation)