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Swire Hotels Confirms New Shenzhen Hotel Under “The House Collective” Brand

08 Aug 2022

Swire Hotels Confirms New Shenzhen Hotel Under “The House Collective” Brand

Building upon the Company’s presence in the Greater Bay Area and further expanding its hotel management business 


Swire Properties announced today that Swire Hotels will open an ultra-luxury hotel in the Greater Bay Area in 2025, a move that will further strengthen the Company’s hotel management arm.  Under The House Collective brand, the new hotel will be located in the heart of Shenzhen Bay.


Having established a local office in Shenzhen in 2019, this is Swire Properties’ first venture into the Shenzhen market.  The Company is actively exploring development opportunities in the Greater Bay Area.


With a target opening date of 2025, the new hotel will offer 115 guestrooms and 44 serviced residences with stunning views of Shenzhen Bay.  The hotel is a major component of a premium mixed-use development comprising Grade-A office towers and an events and exhibition space.


Centrally located, the hotel is well-connected and has easy access to the city’s main thoroughfares – including Shenzhen Bay Bridge, and is less than a five-minute drive from the Shenzhen Bay Super Headquarters Base and the Qianhai Cooperation Zone; which will contribute to the integration of Hong Kong and Macao’s economies with the Greater Bay Area.


Tim Blackburn, Chief Executive of Swire Properties and Chairman of Swire Hotels, said, “Shenzhen is a shining example of economic reform and one of the fastest-growing cities in the Greater Bay Area.  We’re very excited to be making our first venture into this market via Swire Hotels. Moving forward, we’ll continue to seek out investment opportunities and develop a strong pipeline of projects as part of our HKD100 billion investment plan.  The Greater Bay Area has enormous development potential and we’re keen to do more.”


Toby Smith, Deputy Chairman of Swire Hotels said, “The House Collective has introduced guests to our distinctive brand of hospitality over the past decade.  This upcoming House property will be a culmination of our experience so far, and upon opening, will meet the growing demand for exceptional hospitality services in the Greater Bay Area.”


As part of its overall development plan, Swire Hotels is ramping up efforts to expand The House Collective and EAST Hotel brands in the region, including the management of hotels under third-party ownership.


In July, Swire Hotels announced plans to open a new hotel (also under The House Collective brand) in Shibuya, Tokyo.


Earlier this year, Swire Properties unveiled a HKD100 billion investment plan for the next 10 years.  The goal is to build an exciting development pipeline in Hong Kong, the Chinese Mainland and South East Asia.  Half of the fund has been allocated to the Chinese Mainland market, with a focus on retail-led mixed-use developments in Tier-1 cities and emerging Tier-1 cities.  It’s expected that the Company’s attributable gross floor area in the Chinese Mainland will double over the next decade.

.The Middle House, Shanghai

.The Upper House, Hong Kong

.The Opposite House, Beijing

.The Temple House, Chengdu