Swire Properties’ “BOOKS for LOVE @ $10” campaign is an annual fundraising event that aims to pass on the joy of reading by colleting and selling secondhand books donated by the general public, promoting the joy of reading and shared knowledge.
Since its launch in 2009, the programme has celebrated its 10th Anniversary. Held annually, the initiative proved very popular, winning support from our customers, tenants and the general public, and we successfully received donation of over tens of thousands of books. The books collected were then sorted and categorised by the Community Ambassadors and the volunteers from the two NGO partners, and sold at a charity price of HK$10 each. The annual project mobilised 6000 volunteers across different generations, showcasing the inclusive power of volunteers.
The proceeds raised went to the ‘Treasure Trove’ project on children’s welfare, led by The Boys’ & Girls’ Clubs Association of Hong Kong (BGCA) and volunteering services by the Agency for Volunteer Service (AVS). In 2022, the project saw a number of new initiatives such as the first-ever online book sale and an extended period of in-person book sale, which raised a record high of over 1 million, and attracted over 30,000 visitors to Taikoo Place.
For the latest news of the programme, please visit our BOOKS FOR LOVE @ $10’ webpage.