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Guided by our philosophy of building integrated communities, we established our Community Ambassador Programme in 2001 to help people in need in our communities in Hong Kong and Chinese Mainland.

Comprising a network of our employees and their families and friends, business partners, tenants, customers and Swire group peers, the Community Ambassador Programme designs and organises projects that address grassroots needs while also forging friendships, teaching new skills and enriching the lives of individuals and the well-being of the greater community.

Since 2001, our Community Ambassador team has contributed over 95,200 service hours and participated in over 870 activities to benefit more than 188,300 people in the community. In 2011, our Community Ambassador Programme was honoured with the Fourth Hong Kong Volunteer Award (Corporate Award) by the Agency for Volunteer Service. In 2018, the community engagement initiative “LOVE’S TEAM”, set up in the 15th anniversary of the Swire Properties Community Ambassador Programme, received the Outstanding Partnership Project Award 2017/18, together with 15 NGO partners, from The Hong Kong Council of Social Service.