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Community Ambassador Programme

Guided by our philosophy of building integrated communities, we established our Community Ambassador Programme in 2001 to help people in need in our communities in Hong Kong and Chinese Mainland.

Comprising a network of our employees and their families and friends, business partners, tenants, customers and Swire group peers, the Community Ambassador Programme designs and organises projects that address grassroots needs while also forging friendships, teaching new skills and enriching the lives of individuals and the well-being of the greater community.

Since 2001, our Community Ambassador team has contributed over 119,350 hours and participated in over 1,060 activities, mobilising over 33,400 Ambassadors to serve more than 329,450 people in the community.