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Christmas time at Swire Properties is now synonymous with the annual White Christmas Street Fair, which has been held each December since 2013. Beginning in 2016, we expanded the fair from our home base in Taikoo Place to Starstreet Precinct to spread extra Christmas cheer.
The fair is a celebration for our colleagues and their families and friends, and especially for the wider community, as it allows for everyone to come together to celebrate the holiday season with food and drink, live entertainment, workshops and Christmas shopping for the whole family. And the best part is, the event raises funds for Operation Santa Claus, an annual fundraising campaign which supports local and regional non-profit organisations. While the fair adopts a different theme each year, it remains a uniquely community event, involving not only our Community Ambassador team but also other Swire group companies, tenants, business partners and residents, who all volunteer their time and resources to raise funds for this worthy cause.