Swire Properties’ “BOOKS for LOVE @ $10” campaign is an annual fundraising event that aims to pass on the joy of reading by asking Hong Kong residents to donate beloved second-hand books so they can be recycled, and continue to enrich and bring wonder to others.
The charity campaign has received an overwhelming response since its launch in 2009, and our stakeholders, including our customers, tenants and the general public, show their support each year by donating tens of thousands of books from a range of genres for the charity book sale.
NGO beneficiaries this year include: The Boys’ & Girls’ Clubs Association of Hong Kong (BGCA) and Agency for Volunteer Service (AVS); with proceeds going towards BGCA’s “Treasure Trove” child development project, and AVS’ efforts in the development of volunteerism.
The campaign begins with a two-month book drive (Click here for details). Our Community Ambassadors help organise and categorise the books; which are then sold for HK$10 each on the event day at ArtisTree, Taikoo Place in the spring.
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