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This employee-led volunteer initiative organises and participates in activities that boost the well-being of people in the community.
Guided by our philosophy of building integrated communities, we established our Community Ambassador Programme in 2001 to help people in need in our communities in Hong Kong and Mainland China.
Comprising a network of our employees and their families and friends, business partners, tenants, customers and Swire group peers, the Community Ambassador Programme designs and organises projects that address grassroots needs while also forging friendships, teaching new skills and enriching the lives of individuals and the well-being of the greater community.
Since 2001, our Community Ambassador team has contributed over 88,500 service hours and participated in over 790 activities to benefit more than 106,000 people in the community. In 2011, our Community Ambassador Programme was honoured with the Fourth Hong Kong Volunteer Award (Corporate Award) by the Agency for Volunteer Service. In 2018, the community engagement initiative “LOVE’S TEAM”, set up in the 15th anniversary of the Swire Properties Community Ambassador Programme, received the Outstanding Partnership Project Award 2017/18, together with 15 NGO partners, from The Hong Kong Council of Social Service.
Our youngest Community Ambassadors lead the way during our Valentine’s Rose Charity Sale at Cityplaza.
This unique project offered new insights into the fascinating history of our Island East neighbourhood.
An education programme for students to explore the latest smart elevator technologies and learn useful safe riding tips.
A green initiative which offers our Community Ambassadors, our stakeholders and the community a chance to experience SD first-hand at The Loop.
Swire Properties is a logistics sponsor of Oxfam Trailwalker.